年度109
論文名稱(篇名) The effects of brand page characteristics on customer brand engagement: moderating roles of community involvement and comedy production contents
期刊名Journal of Brand Management
出版日期2020-04
期數27
起頁531
迄頁545
總頁數15
作者中文名吳萬益
作者英文名Wann-Yih Wu
使用語言外文
