吳萬益半身照.jpg
講座教授  吳萬益
Mail信箱:wanyi@nhu.edu.tw
辦公室分機:123
Office Hour:Links
期刊論文一覽
年度 著作 著作人
109 Examining the influence of expatriates’ social capital and knowledge-sharing behavior on financial performance 吳萬益
109 Examining the Moderating Effects of Green Marketing and Green Psychological Benefits on Customers’ Green Attitude, Value and Purchase Intention 吳萬益
109 The influence of emotional intelligence and cultural adaptability on cross cultural competance and cross cultural adjustment with mediating of cross cultural competance- A study of expatriates in Taiwan 吳萬益
109 The effects of brand page characteristics on customer brand engagement: moderating roles of community involvement and comedy production contents 吳萬益
108 The antecedents and consequences of psychological capital:a meta-analytic approach 吳萬益
108 A serial mediation model of effects of team innovation on new product development success: Revising the role of team strategic orientations 吳萬益
108 A perspective of service-dominant logic on customer participation: A meta-analysis approach 吳萬益
108 The moderating effects for the relationships between green customer value, green brand equity and behavioral intention 吳萬益
108 The antecedents of dynamic service innovation capabilities: the moderating roles of market dynamism and market orientation 吳萬益
108 The casual relationship between GDP, energy consumption, population, and oil price: Evidence from Vietnam 吳萬益
107 An empirical study of subsidiary strategies using structure-conduct-outcome framework 吳萬益
107 Validation of EGameFlow: A Self-Report Scale for Measuring User Experience in Video Game Play 吳萬益
107 Online Shopping Behavior in Electronic Commerce: An Integrative Model from Utilitarian and Hedonic Perspective 吳萬益
107 The Impacts of the Antecedents on Absorptive Capacity and Export Performance: A Meta-Analytic Review 吳萬益
107 The Integration Between Service Value and Service Recovery in the Hospitality Industry: An Application of QFD and ANP 吳萬益
106 Influential Factors for Team Reflexivity and New Product Development: Team Conflict as a Moderator. 吳萬益
105 How e-servicescapes affect customer online shopping intention: the moderating effects of gender and online purchasing experience. 吳萬益
105 Co-consumption and co-production inside a brand community: a socio-cognitive perspective 吳萬益
105 Influential Factors for Team Reflexivity and New Product Development: Team Conflict as a Moderator 吳萬益
105 Cognitive, Experiential, and Marketing Factors Mediate the Effect of Brand Personality on Brand Equity 吳萬益
105 o-consumption and co-production inside a brand community: a socio-cognitive perspective 吳萬益
105 The Antecedents of Brand Loyalty: A Meta-Analysis Study. 吳萬益
105 How e-servicescapes affect customer online shopping intention: the moderating effects of gender and online purchasing experience. 吳萬益
105 The Intellectual Structure of Online Shopping Research: Author Co-Citation Analysis 吳萬益
104 AN ONLINE SHOPPING BEHAVIOR MODEL INTEGRATING PERSONALITY TRAITS, PERCEIVED RISK, AND TECHNOLOGY ACCEPTANCE 吳萬益
103 The Influence of Service Performance in Group Package Tours on Tourist Loyalty toward Travel Agencies: An Application of Analytic Hierarchy Process. 吳萬益
103 The Service Value Model of Medical Tourism: An Empirical Study of Low Invasive Treatments. 吳萬益
103 Applying conjoint analysis to evaluate consumer preferences toward subcompact cars. 吳萬益
102 Supplier Selection in Supply Chain Management by Using Fuzzy Multiple-Attribute Decision-Making Method 吳萬益
102 How Personality and Environmental Concern Affect Consumer Values, Attitudes, and Behavior Formation toward Green Products: An Application of the 3M Hierarchical Model 吳萬益
102 Identifying Failure Recovery Strategies for Paper Industrial Suppliers 吳萬益
101 The Impact of Destination Source Credibility on Destination Satisfaction: The Mediating Effects of Destination Attachment and Destination Image. 吳萬益
101 Evaluating the Impact of Marketing Strategy on Customer Satisfaction through Game Theory: A Mathematical Model and Empirical Research 吳萬益
101 The Effects of Service Failure and Service Recovery on Consumers’ Post-recovery Behaviors 吳萬益
101 Exploring the Influential Factors to the Perceived Value and Purchase Intention of Online Lucky Bags 吳萬益
101 Revisiting Perceived Risk in the Context of Online Shopping: An Alternative Perspective of Decision-Making Styles 吳萬益
101 Feng Shui Principles in Residential Housing Selection: An Application of the Theory of Reasoned Action 吳萬益
101 How Buyer-Seller Relationship Quality Influences Adaptation and Innovation by Foreign MNCs’ Subsidiaries 吳萬益
100 The Effects of Advergames on Consumer Telepresence and Attitudes: A Comparison of Products with Search and Experience Attributes 吳萬益
100 The Relationships between Person-Organization Fit, Psychological Climate Adjustment, Personality Traits, and Innovative Climate: Evidence from Taiwanese High-Tech Expatriate Managers in Asian Countries 吳萬益
100 The Moderating Roles of Involvement and Heuristics on Advertising Effectiveness: A Study of Financial Advertisements 吳萬益
100 Store Attribute Beliefs as a Tool for Gaining Customer Share 吳萬益
100 The Influence of an Online Auction’s Product Price and E-Retailer Reputation on Consumer Perception, Attitude, and Behavioral Intention 吳萬益
100 Moderating Effects of Technology Acceptance Perspectives on e-Service Quality Formation: Evidence from Airline Websites in Taiwan 吳萬益
100 The Independent and Interactive Roles of Motivation, Opportunity, and Distributive Justice on Bribery Activities 吳萬益
100 The Mediating Effect of Relationship Learning on the Relationship between Supplier Development Strategy and Raising Competence. 吳萬益
099 Family Control and Stock Market Reactions to Innovation Announcements 吳萬益
099 The Relationship Between Human Resource Management Practices, Business Strategy and Firm Performance: Evidence from Steel Industry in Taiwan 吳萬益
099 Exploring the Influential Factors and the Moderating Effects on Impulsive Buying Intention 吳萬益
099 Exploring the Impact of Innovation Strategy on R&D Employee’ Job Satisfaction: A Mathematical Model and Empirical Research 吳萬益
099 Experience, Environment, amd Subsidiary Performance in High-Tech MNEs 吳萬益
099 Effects of Sound Stimuli Applied in Branding – An Empirical Study of Its Antecedents and Consequences 吳萬益
099 The Personal and Social Motivation of Customers’ Participation in Brand Community 吳萬益
099 The Influences of Shopping Motivation on Adolescent Online-shopping Perceptions 吳萬益
098 Evaluating Online Auction Strategy: A Theoretical Model and Empirical Exploration 吳萬益
098 The Optimal Internal Marketing Strategy in Services under Open Economy 吳萬益
098 An Integrated Multi-Objective Decision-Making Process for Supplier Selection with Bundling Problem 吳萬益
098 The Analytic Network Process for Partner Selection Criteria in Strategic Alliances 吳萬益
098 An Appraisal System for Monitoring Performance of Convenience Stores in Taiwan 吳萬益
098 Services Officer Cognitions toward Marketing Planning: A Hierarchical Cognition of Marketing Audit Model 吳萬益
097 Measuring the National Competitiveness of Southeast Asian Countries 吳萬益
097 Global Media, Local Metaphor: Television Shopping and Marketing-As-Relationship in America, Japan, and Taiwan 吳萬益
097 A Qualitative Approach for Conceptualizing Consumer Decision-Making in Online Auctions 吳萬益
096 Applying DEA Approach to Identify Benchmarking Objectives and Partners in the World Steel Industry 吳萬益
096 The Influences of Hedonic and Experiential Marketing on Consumer Perceptions of Quality and Value: An Evaluation of Internet Website Appeals 吳萬益
096 A New Fuzzy TOPSIS for Fuzzy MADM Problems under Group Decisions 吳萬益
096 The Role of Risk Attitude on Online Shopping: Experience, Customer Satisfaction, and Repurchase Intention 吳萬益
095 The Impacts of Specificity Investments on Relationship Learning and Competence Building: The Supplier’s Perspective 吳萬益
095 Assessment of Intellectual Capital Management in Taiwanese IC Design Companies: Using DEA and Malmquist Productivity Index 吳萬益
095 The Influences of Leadership Style and Organizational Culture on Organizational Commitment and Performance – An Empirical Study of Pharmaceutical Companies with Different Nationalities in Taiwan. 吳萬益
095 The Impact of Governance Mechanisms on Interfirm Learning and Relationship Performance 吳萬益
095 A Contingency Approach to Incorporate Human, Emotional and Social Influence into a TAM for KM Programs 吳萬益
095 Online Shopping Interface Components: Relative Importance as Peripheral and Central Cues 吳萬益
094 A Study of Strategy Implementation as Expressed Through Sun Tzu’s Principles of War 吳萬益
094 A Prediction Method Using the Grey Model GMC (1,n) Combined with the Grey Relational Analysis: A Case Study on Internet Access Population Forecast. 吳萬益
094 Impact of Social Capital and Business Operation Mode on Intellectual Capital and Knowledge Management 吳萬益
094 Applying Fuzzy Multi-Criteria Decision-Making to Evaluating the Control and Coordination Mechanisms of MNCs 吳萬益
093 An Integrative Measurement Model of National Competitiveness: The Perspective for Malaysia 吳萬益
093 The Influence of Franchiser’s Characteristics, Communication, Opportunistic Behavior, and Asset Specificity on Franchise Relationships. 吳萬益
093 An Integration of Approaches for the Evaluation of National Competitiveness: A Survey of Laos 吳萬益
093 The Effect of Price, Warranty and Country-of-Origin Image on Product Evaluation and Purchasing Intention 吳萬益
093 A Study of the Influence of Knowledge Integration and Operation Features on Core Competence with the Perspective of Organization Learning. 吳萬益
093 Fuzzy Set Theory Based Decision Model for Determining Market Position and Developing Strategy for Hospital Service Quality 吳萬益
091 Interrelationships Between Organizational Culture, Management Modes, Competititve Advantages and Management Performance for Medical Center. 吳萬益
091 How Worldwide is Marketing Communication on the World Wide Web 吳萬益
090 Electronic Market Sales Opportunity (EMSO) Model for Web Marketing Decisions 吳萬益
090 The Research of Relative Factors with Structuring Learning-Oriented Organization 吳萬益
089 An Empirical Research on the Effectiveness of Cross-Cultural Training for Expatriate Managers 吳萬益
089 Econometric Analysis and Forecasting of Plywood in Taiwan 吳萬益
專書一覽
年度 出版日期 專書名稱 著作人
108 2019-01 企業研究方法 吳萬益
104 2015-08 企業研究方法 吳萬益
教師研究專案
姓名 年度 計畫名稱 計畫編號
吳萬益 111 創業導向,數位領導及團隊資訊處理能力對於新產品開發績效之影響:中介及調節效果 C111000025
吳萬益 110 企業家心態、動態能力及行銷能力對於企業經營績效之影響: 以社會競爭及組織權力為調節變數 C110000037
吳萬益 109 矛盾思維、矛盾領導與動態能力之關係研究:心理資本之干擾 C109000062
吳萬益 108 科-檢驗使用電子銀行之前置,中介及調節變數 C108000063
吳萬益 107 顧客參與之整合架構:前置、干擾及結果變數(2/2) C107000049
吳萬益 107 顧客參與之整合架構:前置、干擾及結果變數(第二年) C107000049
吳萬益 106 顧客參與之整合架構:前置、干擾及結果變數 C106000053
吳萬益 106 顧客參與之整合架構:前置、干擾及結果變數(第一年) C106000053
吳萬益 105 顧客參與之整合架構:前置、干擾及結果變數 C105000016
吳萬益 104 品牌忠誠與品牌權益之前置、中介、干擾及結果變數之整合研究 103-2410-H-343-021-MY2
吳萬益 104 品牌忠誠與品牌權益之前置、中介、干擾及結果變數之整合研究(第二年) C104000043
吳萬益 104 從效用與娛樂的整合觀點探討網路購物之行為 103-2410-H-343-020-MY2
吳萬益 103 品牌忠誠與品牌權益之前置、中介、干擾及結果變數之整合研究 103-2410-H-343-021-MY2
吳萬益 103 品牌忠誠與品牌權益之前置、中介、干擾及結果變數之整合研究(第一年) C103000046
吳萬益 103 從效用與娛樂的整合觀點探討網路購物之行為 103-2410-H-343-020-MY2
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