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教授兼系主任　 廖英凱
Mail信箱：yksuper889@nhu.edu.tw
辦公室分機：56531
Office Hour：Links
期刊論文一覽
年度 著作 著作人
113 The Effects of Transformational Leadership, Sustainability Innovation, and Green Practices on Green Performance Using Balanced Scorecard Approach 廖英凱
113 The Influential Roles of Marketing Stimuli on Customer Retention: A Moderating Role of Relationship Proneness. 廖英凱
113 How do push and pull factors affect non-vegetarians’ intention to buy plant-based meat products? 廖英凱
112 Unraveling the Direct and Indirect effects of entrepreneurial education and mindset on entrepreneurial intention: The Moderating Role of entrepreneurial Passion. 廖英凱
112 The antecedents of customers’ attitude and behavioral intention of using e-banking: the moder-ating roles of social influence and customers’ traits. 廖英凱
112 The Antecedents and Consequences of Customer’S Attitude toward Social Media Adoption: A Meta-Analytic Approach. 廖英凱
111 Investigating the Impact of Firm and User-Generated Social Media Communication on Brand Equity, Brand Trust, and the Post-Purchase Behavior: The Moderating Role of Brand Experience 廖英凱
111 Unveiling the Role of Entrepreneurial Knowledge and Cognition as Antecedents of Entrepreneurial Intention: A Meta-analytic Study. 廖英凱
109 A model of destination consumption, attitude, religious involvement, satisfaction, and revisit intention. 廖英凱
108 A Qualitative Investigation of Antecedents, Mediators, Moderators, and Outcomes of Brand Equity 廖英凱
108 Investigating B-to-B Social Media Implementation: E-Marketing Orientation and Media Richness Perspective 廖英凱
107 Examining the Role of Online Customer Reviews on Tourist Motivation: Destination and Revisit Intention. 廖英凱
107 The Integration between Service Value and Service Recovery in the Hospitality Industry: An Application of QFD and ANP. 廖英凱
107 Examining the influence of customer-to-customer electronic word-of-mouth on purchase intention in social networking sites 廖英凱
105 Influential Factors for Team Reflexivity and New Product Development: Team Conflict as a Moderator 廖英凱
105 Understanding Factors Influencing Information Communication Technology Adoption Behavior: The Moderators of Information Literacy and Digital Skills 廖英凱
105 COGNITIVE, EXPERIENTIAL, AND MARKETING FACTORS MEDIATE THE EFFECT OF BRAND PERSONALITY ON BRAND EQUITY 廖英凱
104 The Influence of Brand Personality and Consumer-Brand Identification on Behavioral Loyalty: Moderating Roles of Consumer Inertia and Word of Mouth 廖英凱
研討會論文一覽
年度 會議期間 著作 著作人
113 2025-05-22
2025-05-22		 A Bibliometric Analysis of Virtual Influencers on Social Media 廖英凱
113 2025-05-22
2025-05-22		 Strategic Marketing Practices for Service Performan ce in Eswatini’s Tourism and Hospitality Industry 廖英凱
113 2025-05-22
2025-05-22		 Interrelationship between Operating Efficiency, Pro ductivity, Growth, and Profitability: An Empirical Validation of Touri sm Firms in Taiwan and Vietnam 廖英凱
113 2025-05-22
2025-05-22		 數位行銷的趨勢與未來方向:文獻計量分析 廖英凱
111 2023-06-01
2023-06-04		 The Influence of Cognitive Factors and Hedonic Factors on Attitude toward e-banking: The Moderating Effects of Consumer Trait and Social Influence 廖英凱
111 2023-06-01
2023-06-04		 A Serial Mediation and Moderation Model toward Brand Preference, Word of Mouth and Brand Behavioral Intention 廖英凱
107 2017-09-21
2017-09-22		 An Integrated Model of Religious Travel Satisfaction and Revisit Intention: Symbolic, Experiential and Functional Consumption Perspectives. 廖英凱
106 2016-12-08
2016-12-09		 宗教旅遊滿意度與再訪意願之整合模式：以象徵式消費 ，體驗式消費和功能性消費的觀點來探討 廖英凱
106 2017-11-25
2017-11-25		 Important factors that affect Vietnamese consumers' green purchasing behavior 廖英凱
106 2017-11-25
2017-11-25		 Understanding users’ satisfaction and continuance intention towards e-learning systems 廖英凱
106 2017-08-04
2017-08-06		 Innovation orientation and NPD success—the mediating role of team information processing 廖英凱
106 2017-09-21
2017-09-22		 An Integrated Model of Religious Travel Satisfaction and Revisit Intention: Symbolic, Experiential and Functional Consumption Perspectives. 廖英凱
105 2017-04-21
2017-04-22		 The effect of customers ethnocentrism and country of origin on attitudes towards electronic products: An empirical comparison of Taiwanese and Cambodian customers 廖英凱
104 2016-04-27
2016-04-28		 The Relationships among Foreign Direct Investment, Domestic Investment, Export and Exchange Rate: Evidence from Vietnam. 廖英凱
104 2016-05-06
2016-05-06		 Assessing the Factors Driving Customers to Purchase Domestic Products: Examining the roles of national pride, ethnocentrism, self-awareness 廖英凱
104 2016-05-06
2016-05-07		 Exploring the Factors Affecting Consumers' Adopting of E-Learning: Based on TAM and VAM perspectives 廖英凱
104 2015-06-04
2015-06-06		 The Antecedents and Consequences of Brand Personality. 廖英凱
104 2015-08-30
2015-09-02		 從功利主義與享樂主義的觀點探討消費者線上購物滿意度 廖英凱
專書一覽
年度 出版日期 專書名稱 著作人
教師報告與其他一覽
年度 名稱 教師姓名
教師研究專案
姓名 年度 計畫名稱
廖英凱 112 創業心態、矛盾領導、創新能力與執行能力對新產品開發績效之影響研究：團隊衝突與社會惰化之干擾
廖英凱 112 創業心態、矛盾領導、創新能力與執行能力對新產品開發績效之影響研究：團隊衝突與社會惰化之干擾
廖英凱 111 網紅依戀之整合模式：前置、中介、調節及結果變數之研究
廖英凱 111 網紅依戀之整合模式：前置、中介、調節及結果變數之研究
廖英凱 110 廣告與行銷溝通課程融入專業服務學習對地方 創生及學生學習成效之影響研
廖英凱 109 國際金融線上課程合作案
廖英凱 108 建構跨團隊創新行為、團隊創造力及新產品發績效之整合模型：前置、 中介及調節變數
廖英凱 108 科-建構跨團隊創新行為、團隊創造力及新產品發績效之整合模型
廖英凱 108 新南向-強化與東協及南亞國家合作交流(師生跨國短期研究)
廖英凱 107 宗教旅遊精神面向之整合模型：前置、中介、干擾及結果變數
廖英凱 107 宗教旅遊精神面向之整合模型：前置、中介、干擾及結果變數
廖英凱 106 採用社群媒體之前置、中介及干擾變數
廖英凱 106 採用社群媒體之前置、中介及干擾變數
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